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Category Archives for "Marketing Strategy"

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Generate Online Buzz For Your Brand With These 6 Strategies

Marketing Strategy

Buzz is the secret ingredient that improves every marketing campaign; this is especially true in digital marketing, where buzz equals virality. A brand that successfully creates a buzz around its product/service has a significant advantage over its competitors: everyone is talking about it, anticipating its launch, trying to be the first ones to get it (sometimes […]

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8 Common Myths about Digital Marketing – Busted

Marketing Strategy

Digital marketing has been around for about two decades. That might sound to you like a lot, but in terms of marketing that’s a pretty short time; especially since most of the significant developments in digital marketing have taken place in recent years, and it’s an ever-growing field. Being an emerging field therefore makes digital […]

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7 Ways to Add Some Color to Your Marketing Strategy

Marketing Strategy

Why did Facebook, LinkedIn and Twitter choose the color blue for their logo, while Pinterest chose red? Why does the color of most CTA buttons contrast with their backgrounds? For a long time now it’s been known that color has a strong psychological effect on behavior and decision making. Therefore, it’s not surprising that many advertisers […]

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#LidlSurprises: a Genius Marketing Campaign for a Discount Supermarket Chain

Marketing Strategy

In an age of continuous recession, inexpensive consumer products and clever ways to save money are becoming increasingly popular. Everywhere you look you can find huge online stores selling ridiculously-priced products (AliExpress, eBay), low-coast airlines (easyJet, Pegasus), and mobile companies offering cheap packages; not to mention the many people who are turning to anti-consumerism alternatives […]

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