Post Penguin, SEOs are keen to learn the dark arts of PR. While public relations professionals show little interest in how their work influences search, online marketers have slowly but surely been learning basic PR skills. And they are doing quite a good job, I might add. Blogger outreach, press releases and infographics are all [...]
SEO
Building online assets that Google can’t take away
This post has been written by Paddy Moogan, an SEO Consultant at Distilled and author of The Link Building Book. It isn’t a great idea to rely on another company for your own business to survive, you’re taking a bit of a gamble and if the other company messes up somehow, you’re in trouble. The [...]
