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#LidlSurprises: a Genius Marketing Campaign for a Discount Supermarket Chain

Marketing Strategy

In an age of continuous recession, inexpensive consumer products and clever ways to save money are becoming increasingly popular. Everywhere you look you can find huge online stores selling ridiculously-priced products (AliExpress, eBay), low-coast airlines (easyJet, Pegasus), and mobile companies offering cheap packages; not to mention the many people who are turning to anti-consumerism alternatives […]

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