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Generate Online Buzz For Your Brand With These 6 Strategies

Marketing Strategy

Buzz is the secret ingredient that improves every marketing campaign; this is especially true in digital marketing, where buzz equals virality. A brand that successfully creates a buzz around its product/service has a significant advantage over its competitors: everyone is talking about it, anticipating¬†its launch, trying to be the first ones to get it (sometimes […]

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#LidlSurprises: a Genius Marketing Campaign for a Discount Supermarket Chain

Marketing Strategy

In an age of continuous recession, inexpensive consumer products and clever ways to save money are becoming increasingly popular. Everywhere you look you can find huge online stores selling ridiculously-priced products (AliExpress, eBay), low-coast airlines (easyJet, Pegasus), and mobile companies offering cheap packages; not to mention the many people who are turning to anti-consumerism alternatives […]

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